Strategic Communications & Marketing

Strategic Communications & Marketing

ERM’s global team of marketers and communicators provide strategic and creative solutions that elevate reputational value, drive market share and sales, change minds and behaviors, and deliver tangible business impact.

Get credit for everything your organization is doing for people and the planet – so your stakeholders want to buy from you, work for you and invest in you.

Our annual trending data reveals that 85% of people in the 12 countries we survey want to hear from companies about their efforts to combat climate change and 71% say they feel better about companies they know are leading the way.

But while the market opportunity is there, so is risk. 32% of people around the world are able to spot greenwashing claims and, when they spot them, they feel worse about the companies that made them.

In order to fully leverage sustainability efforts – to gain market share, earn a higher price point, enter new markets, engage communities, attract employees and investors – your organization needs to tell its story in a differentiated, compelling way.

Effective sustainability storytelling leverages market insights and clear, verified data to appeal to the head, and narratives and visual tools that appeal to the heart.

Elevate your brand value and stakeholder impact with effective and innovative marketing campaigns and communications

Whether you’re just getting started or looking for ways to communicate your biggest, most ambitious commitments, we can help.

Research insights and positioning

Learn what people want to hear from you related to sustainability. Use it to position your organization to gain market share and revenue.

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Brand-driven narratives

Find the sustainability story that your organization can own—and integrate it into your brand narrative.

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Communications planning

Define what to say, when to say it and where to share your messages.

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Creative campaigns

Win hearts and minds through engaging business-to-consumer and business-to-business campaigns that rise above the noise.

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Thought leadership

Land on all the right stages and channels with an ownable POV will make your voice heard.

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Reporting & Comms

Make your report work harder for you by delivering compelling stories to multiple stakeholders and media.

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Outcomes

Strengthen engagement and collaboration

Build stakeholder trust

Strengthen brand reputation

Boost commercial advantage

Our work

Creative, smart and effective. Without greenwashing.