ERM’s global team of marketers and communicators provide strategic and creative solutions that elevate reputational value, drive market share and sales, change minds and behaviors, and deliver tangible business impact.
Our annual trending data reveals that 85% of people in the 12 countries we survey want to hear from companies about their efforts to combat climate change and 71% say they feel better about companies they know are leading the way.
But while the market opportunity is there, so is risk. 32% of people around the world are able to spot greenwashing claims and, when they spot them, they feel worse about the companies that made them.
In order to fully leverage sustainability efforts – to gain market share, earn a higher price point, enter new markets, engage communities, attract employees and investors – your organization needs to tell its story in a differentiated, compelling way.
Effective sustainability storytelling leverages market insights and clear, verified data to appeal to the head, and narratives and visual tools that appeal to the heart.
Whether you’re just getting started or looking for ways to communicate your biggest, most ambitious commitments, we can help.
Strengthen engagement and collaboration
Build stakeholder trust
Strengthen brand reputation
Boost commercial advantage