You’ve worked hard to future-proof your organization, taking action to ensure you’re contributing to a sustainable future where people can thrive. Now it’s time to tell the story – and people want to hear about it. In fact, according to our ongoing surveying, 85% of people around the world want to listen to what companies are doing to address climate change and their own GHG emissions.
But you know that communicating your beliefs, strategies, and actions can be challenging in a world of misinformation and public scrutiny. ERM Shelton offers marketing communications experts who can help you navigate these complexities and translate the good you do for people and the planet into business success.
As a leading marketing communications firm focused entirely on sustainability, ERM Shelton can define and leverage your sustainability story to drive a market advantage. We are a full-service agency that offers market research, strategic planning, creative development, digital and social communications, thought leadership, video storytelling, and sales team support. All of this is backed by deep expertise in sustainability and a thorough understanding of the risks to your brand if you are not authentic.
We offer clients:
- Customer Intelligence. Learn what consumers or business customers need and how to reach them.
- Market Intelligence. Understand your brand's unique business landscape and best strategy to stand out – and inform product development and pricing strategies.
- Communications Planning. Plan the who, what, where, and how behind your marketing communications efforts.
- Content Creation. Translate your goals, progress, science, and more into appealing, easy-to-read content. Get your story in the right stages, in the right publications, and delivered to the right inboxes.
- Digital and Social marketing & advertising. Give your sustainability story a targeted digital presence that resonates emotionally and reaches people where they are.
- Sales Team Support. Ensure the people on your front line are comfortable with your sustainability story and can get it across in a way that builds affinity and drives sales.
- Employee communications. Drive engagement and loyalty via ongoing campaigns and targeted messaging to your most important asset, your people.
- Creative Testing. Get data-driven guidance toward successful marketing and storytelling by exploring your audience's affinity for messaging options.
